Client: Crystal Paris Designs
The art industry though diverse in the scope of work and artist identity, still largely remains both white and male in overall visibility. Natasha Knows Consulting sought to level the playing field for Crystal Paris, an African-American woman, and award-winning wearable art design artist.
“85 percent of artists represented in 18 major US museums collections are white and 87 percent are men.”
— artnet
NK Consulting implemented a strategic plan to extend visibility for the artist and her artwork beyond art museums and galleries, to various industries and platforms. This includes the following:
Meet the Artist Studio Night —
Created a one-night-only intimate experience filled with art, music, fashion, and more with Crystal Paris Designs in her private studio. Nestled in the heart of LA’s fashion district, the night showcased works for sale and a sneak peek of her latest project.
1619 Exhibit —
Provide press opportunities for her feature in the Women’s Museum of California 1619 Natural Celebration of Black Women Exhibit
NTC Arts First Friday Artist Talk —
Created an artist talk and immersive art experience during the historic NTC Liberty Station’s First Friday Arts event.
Visitors had the chance to explore the world of wearable art, sustainable fashion, and participate in an interactive art collaboration.
Back to Love: Vision Arts Museum
Acquired grant funding from NTC Arts District to produce “Back to Love” at Visions Art Museum. The live wearable art demo experience showcased her design process and love of textiles (a key factor in VAM’s mission), and was part of a celebration of black art during Black History Month.
SD County Library Arts Program —
Acquired grant funding from the San Diego County Public Library system to pilot an after school arts program for middle school students. This interactive collage sketching workshop was designed to promote self-love through visual art and took place at the Lemon Grove Public Library.
Crystal Paris Designs News —
Built a subscriber list and monthly newsletter - Crystal Paris Designs News to highlight upcoming news, announcements, and event highlights.
Keynote Speaker Coaching —
Coordinated keynote speaking prep and coaching for a speaking engagement at Facebook’s Global Summit event. Crystal Paris Designs had the opportunity to share her ARTrepreneurial journey with over a thousand Facebook executives as part of the “Level Up” program, an initiative to support budding minority entrepreneurs’ individuality.